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All of the window covering products sold through Aero Shade are custom. "We take special care to work with the customer's wants and needs and feel that a custom product generally does the job best," Soulema says.
 
That applies to custom drapery treatments as well, whether they are for area hotels, university dormitories, hospitals or residential clients who "require the best of the best for their homes," Pitson adds. Aero Shade Co. works only with outside workrooms that Pitson and Soulema, from their many years in business, believe can provide that type of quality. "It's a big city, but it's really a small city. The industry is small and you get to know who's around. Because of the years we've been around we've made our contacts," he says.

The largest part of Aero Shade's business is conducted in the customer's homes. The company has a staff of five salespeople to make the in-house calls. Given the store's Beverly Hills location, it shouldn't be surprising that many of its customers are well-known.

"It's amazing, "Pitson says. "I'll have an appointment and I'll walk into someone's house and I'll have no idea whose it is. The appointments usually are set up through a specific general contractor who handles most of the people in the entertainment business from presidents of studios to celebrities," he says.
 
Admittedly, Aero Shade Co. Inc. works in a high-end market, but that doesn't necessarily make the job easier. "These customers are savvy. You can't go out and take advantage of people. Word of mouth works in reverse as well," Pitson says. "We always try to keep our prices competitive, but if you're a few percentage points higher than someone else, in today's market people don't mind paying a little more knowing they can count on who they are giving their business to," he says.

"We provide our customers with a service. In today's society there are so many families that are working, their time is very important. When we schedule any of our salespeople or ourselves to go out to a job if we tell them we're going to be there at 10 o'clock we're there at I0 o'clock. And when we tell them a product is gong to take two weeks they're going to get a call within two weeks and we'll schedule installation," Pitson says.
 
"For our customers, time is valuable. They don't want to be sitting at home waiting," Soulema says. "They might request that we call then at work so they can leave to meet the installer. We'll do that. We'll have the installer call and say 'We're on the way. We'll be there in a half hour. We try to accommodate the customer to the fullest."
 
"With our background of actually doing the installations ourselves for all those years, we have a very good concept of what it's going to take to get these jobs installed," Pitson adds.

"There's enough business out there for everyone," Soulema advises. "As long as you're doing the right thing and the customers feel comfortable, and that goes a long way."

We're one of the few companies that still laminates customers' fabrics onto shade material.

Aero Shade can also motorize all treatments sold.

• Wood Blinds
• Vertical Blinds
• Horizontal Blinds
• Custom Draperies
• Table Pads

Aero Shade Co Inc offers a wide range of services and expert advice. Here are just a few of the many services we offer:

In addition, we can customize any project to meet your specifications. We guarantee to get the job done right the first time and will work hard to make sure you are completely satisfied. Call us today and let us show you the Aero Shade Co Inc difference.

"Expertise That Measures Up." -  Serving The West Side For 50 Years         323.655.2411